Why is Technology Important in Business? Pine Cove's Top 10 Reasons

Date Published
Aug 16, 2017 1:38:16 PM
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Reading Time: 3 min
why is technology important in business

There are infinite reasons why technology is important in business. Whether we like it or not, the role of technology in business is expanding and will only keep growing in the future. Businesses owe it to their operations, employees, and bottom-line to utilize the new technological innovations. Businesses can no longer devalue the importance of technology in business, they must embrace the benefits of technology.

To narrow the reasons down, we came up with 10 reasons for the importance of technology in business:

1. Technology improves business' communication.
Businesses rely on several aspects of technology for communication such as email, Skype, instant messaging, business phones, video conferencing technology, etc. Communication breakdowns can lead to disasters for businesses and employees. Technology can assist in ensuring that you are prepared for even the most difficult communication obstacles.

2. Technology increases efficiency.
It's no secret that there have been some awesome technological advancements in recent years. Advancements such as Lifesize's video conferencing technology and Zulty's VOIP phone cloud solution are strategically designed to improve efficiency and reduce lay time in the office.

3. New innovations protect important assets.
Cyber attacks are growing at an alarming rate. So too are the amazing cyber-security defenses such as Sophos' Deep Learning technology. In an age where almost all important business assets are stored in the cloud or on endpoints, it is imperative that businesses employ security technology to protect those assets.

4. Employees demand it.
The role of technology in business is not new, but it is expanding. Employees expect their employers to provide them with the latest and greatest technology which will, in turn, help them be successful in fulfilling their job responsibilities. It is hard to compete against businesses that fully employ technology advancements when your own business is lagging in their technology.

5. With technology, there are no limitations.


We know this principle is true from first hand experience. We are a company that has 20 employees stationed in 10 different locations across the Northwestern United States. If it wasn't for technology, we simply wouldn't be successful in coordinating all of the employees. Businesses across the nation are diverse in needs, culture, and education. Advances in technology can help businesses address these differences unlike ever before. There is no limit to what can be accomplished by a business that employs a successful technology plan.

6. Technology keeps employees engaged.
Technology keeps employees engaged in many different ways. It allows employees to telecommute to work. It encourages collaboration between coworkers in businesses through tools such as file sharing. It improves communication. It reduces stress by allowing you to schedule important deadlines and meetings on your electronic calendar. It also gives employees flexibility to perform work functions on your mobile device.

7. Tons of new resources exist that can improve your business.
Technology is growing fast, prices are dropping, and new innovations are being rolled out constantly. If you haven't been consistently looking out for new technology to assist you business, chances are that you have missed something. For example,the Comfort Company, implemented video conferencing technology that saved them time and costs while improving relationships and communication. Savage Public Schools discovered the need to totally revamp their technology and have since enjoyed an improved school system. There certainly are technology solutions out there that can improve your business.

8. Technology is necessary to succeed.
Whether you like it or not, technology is essential to business success. Employees rely on it for day-to-day operations. Outside companies, clients, and prospective clients evaluate you on your use of technology. HR relies on technology to train and develop employees. Accounting employees rely on technology to complete payroll and execute necessary monetary management functions. Management relies on technology to communicate with those they supervise. Without technology, companies would almost certainly fail to accomplish all that there is to do.

9. Technology increases the capacity of businesses.
Technology allows businesses to reach more people in less time. For example, here at Pine Cove, we use a variety of technology mediums to communicate with our clients, potential clients, and experts in the industry. We use technology to host monthly webinars, to send out e-newsletters, and publish news and blogs. Technology also increases the capacity of businesses to work together through technology such as CRM's.

10. Technology saves time and money
Lastly, technology now performs many of the mundane tasks that employees used to be expected to perform. This allows employees to focus their time elsewhere on more important duties. This can save money by cutting back on employee expenses and improving productivity.

If you ever find yourself wondering why is technology important? the answer is simple, the role of technology in business is to drive growth and improve operations, along with about a hundred other reasons.

How do you find out if your organization is utilizing technology to the fullest? Sign up for Pine Cove Consulting's Free IT Assessment:

Free IT Assessment


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